目录
Chapter 1 Internet & E-commerce
Part 1 Need to Know : Everything’s so Near and Smart
Part 2 Further Study : E-Commerce - Business Models
Part 3 Super Links : International e-commerce statistics
E-commerce: A Promoter for the Transformation and Upgrading of Chinese Economy
Chapter 2 The Boom of E-commerce
Part 1 Need to Know : Online Site Goes after Chinese in US on 11/11
Part 2 Further Study : Wanda Takes over E-payment Company 99Bill
Part 3 Super Links : Alipay Targets Retailers with New Services
Wal-Mart Makes Online Shopping Steps for Growth

Chapter 3 Online Shopping
Part 1 Need to Know : Sales Report: 2015 Thanksgiving Day, Black Friday,
         Cyber Monday
Part 2 Further Study : Boom of online market
Part 3 Super Links : Popular Black Friday and Cyber Monday Products Sold by Online Businesses
B2B E-commerce Growing; Becoming More Like B2C

Chapter 4 Online Paying
Part 1 Need to Know : Alipay being used by 100 million to access public-sector transactions

Part 2 Further Study : Alipay study: Smartphones are likely to replace wallets
Part 3 Super Links : WeChat turns to ’app accounts’ for success
China Sees Tremendous Growth in Mobile Payment Services

Chapter 5 The safety
Part 1 Need to Know : How to shop safely and securely online
Part 2 Further Study : Say No to Streaking to Ensure Online Payment Security
Part 3 Super Links : E-Commerce - Security Systems
Online shopping scams
Chapter 6 Colorful Websites of Online Shops
Part 1 Need to Know : Hot-Sellers on eBay Taking up Space in Your Home
Part 2 Further Study : 5 Tips for Starting an E-commerce Business
Part 3 Super Links : Shoppers Turn to Small Online Retailers for Unique, Hard-to-find Items
How do I get more traffic to my website or online shops?
Chapter 7 The Delivery of E-commerce
Part 1 Need to Know : The Past Glory---the Case Study of kuaishubao.com
Part 2 Further Study : Is two-hour delivery the future of e-commerce? Canadian e-tailer gives it a try
Part 3 Super Links : The (Many) Benefits of Offering Free Shipping
Drop Shipping: 5 Tactics of Successful Retailers
Chapter8 Customer service of E-commerce
Part 1 Need to Know : What Customers Expect in the E-Commerce Age
Part 2 Further Study : Customer service best practices: Making social media a two-way conversation
Part 3 Super Links : 7 Blogging Tips to Increase Online Sales
Impact of reviews on consumer behavior
附录一 参考答案
附录二 电子商务常用专业术语
附录三 全球知名电子商务网站示例